Don't Compete Against This Agent

Immediately position yourself as a trusted advisor View this online.   Don't Compete Against This Agent - You'll Lose Two truth's you have to know about insurance and the buying process: 1) Insurance is an "invisible" product to many buyers; and 2) Buyers buy with their emotions, not with their logic. Don't depend on facts to sell something that can't be "seen" by your prospect. If you do, you will lose to the agent who knows how to use those facts to tell an effective story - one that grabs the insured's emotions. Which is more likely to sway your prospect? A lot of facts about what an umbrella does and how cheap (relatively) it is, or a real-life story about someone who was able to avoid financial devastation simply because they took your advice and protected themselves with an umbrella policy. Because we are empathetic people, a true account will hold the client's attention and allow their emotions to convince their logical side to get the necessary coverage. This same truth applies to all coverages - personal and commercial. Join us tomorrow for this special webcast. Reserve your spot now »   Join us tomorrow for part 1 Part 1: Wednesday, April 3 Part 2: Wednesday, April 17 Time: 1:30pm ET / 10:30am PT Length: 1 Hour each Register today! Register Now   Have questions or need help? Send an email to webcasts@insurancejournal.com or call Barbara at 800-897-9965 x166. On Sale This Week You can watch these pre-recorded courses anytime, or even load on your ipad, iphone, mp3 or other mobile device.   Watch anytime, on-demand   Agency Management Executive Training Series This 3-part, 12-hour course tackles an area necessary for sustaining and improving successful agency management and will provide key solutions to running your agency more efficiently and profitably. Regular Price: $897 Just $497 Today »     Watch anytime, on-demand   Complying with Client Privacy Laws Learn about client privacy laws and regulations as well as recommendations for steps that will improve your agency's ability to protect your client's proprietary information Regular Price: $129 Just $89 Today »     Watch anytime, on-demand   Identifying Professional Liability Exposures This session provides the student with a strong understanding of the insureds' professional liability exposures. These exposures differ radically from the usual general liability exposures; further, some very unexpected classes of business are subject to professional liability claims. Regular Price: $129 Just $89 Today »   Marketing Tools You are the star when you give your client a copy of this booklet!     Answers to 12 of the Most Commonly Asked Workers' Compensation Questions Order these unique workers' comp minibooks to hand out to your clients Click here to learn more about these books and how to order.   Upcoming Live Webinars Attend live - plus get unlimited anytime access to the archive after! Workers Compensation Combinability The idea of combinability seems rather simple, the mechanism of combinability can be rather complex. Who is combinable? How many ways is "majority interest" created? Who should make the final decision regarding combinability? Instructed by: Chris Boggs Date: Thursday, April 18 Time: 10:30am PT / 1:30pm ET Length: 1 hour  Course Overview Increase Sales by Improving your Message (2-part series) Learn how to show customers your value by developing your Client Attraction Story. 2-part series Instructed by: Bill Whitley Date: Wednesday, April 3 & 17 Time: 10:30am PT / 1:30pm ET Length: 1 hour each  Course Overview Follow on Twitter | Friend on Facebook | Connect on LinkedIn | Forward to a friend  Copyright © 2013 Wells Media Group, Inc., All rights reserved. Insurance Journal / Academy of Insurance 3570 Camino del Rio N Suite 200 San Diego, CA 92108 Toll Free: (800) 897-9965 Webinar Schedule On-Demand Training Contact Us unsubscribe from this list | update subscription preferences

The Best Storyteller Wins

Develop your Client Attraction Story View this online.   Increase Sales by Improving your Message You run a top notch agency; going the extra mile for customers. But are you able to communicate your quality to the outside world? "What's the best way for me to communicate my value? How can I differentiate my agency from the competition? What's the most effective way to position my agency?" If you are asking these questions, this two-part class is for you. In this course, Bill Whitley, a communications expert who has interviewed 100's of top performing agents, will teach you how to craft a marketing message that will quickly position your agency as the trusted advisor that customers will naturally gravitate to. Best of all, Whitley teaches you and your team how to effortlessly deliver this messaging to prospects. Join us this Wednesday for part one. Register today to guarantee your spot » Participants in this series learn how to: Immediately position your agency as a trusted advisor and valuable risk manager Create a Client Attraction Conversation that is easy to deliver Develop a Client Attraction Story that effortlessly communicates your value Use these two powerful tools to create Authentic Enthusiasm Transition from selling to helping, the most powerful position in sales How to make a good story great How to start your story How to conclude your story and make it actionable Following the first class, students will be asked to develop their unique client attraction story. These stories will be submitted to Bill for use as coaching tools during the second class. Join us this Wednesday for part one. Register today to guarantee your spot »   Part 1: Wednesday, April 3 Part 2: Wednesday, April 17 Time: 1:30pm ET / 10:30am PT Length: 1 Hour each Register today! Register Now   Have questions or need help? Send an email to webcasts@insurancejournal.com or call Barbara at 800-897-9965 x166. On Sale This Week You can watch these pre-recorded courses anytime, or even load on your ipad, iphone, mp3 or other mobile device.   Watch anytime, on-demand   Agency Management Executive Training Series This 3-part, 12-hour course tackles an area necessary for sustaining and improving successful agency management and will provide key solutions to running your agency more efficiently and profitably. Regular Price: $897 Just $497 Today »     Watch anytime, on-demand   Complying with Client Privacy Laws Learn about client privacy laws and regulations as well as recommendations for steps that will improve your agency's ability to protect your client's proprietary information Regular Price: $129 Just $89 Today »     Watch anytime, on-demand   Identifying Professional Liability Exposures This session provides the student with a strong understanding of the insureds' professional liability exposures. These exposures differ radically from the usual general liability exposures; further, some very unexpected classes of business are subject to professional liability claims. Regular Price: $129 Just $89 Today »   Marketing Tools You are the star when you give your client a copy of this booklet!     Answers to 12 of the Most Commonly Asked Workers' Compensation Questions Order these unique workers' comp minibooks to hand out to your clients Learn more and then customize and order your books.   Upcoming Live Webinars Attend live - plus get unlimited anytime access to the archive after! Workers Compensation Combinability The idea of combinability seems rather simple, the mechanism of combinability can be rather complex. Who is combinable? How many ways is "majority interest" created? Who should make the final decision regarding combinability? Instructed by: Chris Boggs Date: Thursday, April 18 Time: 10:30am PT / 1:30pm ET Length: 1 hour  Course Overview Increase Sales by Improving your Message (2-part series) Learn how to show customers your value by developing your Client Attraction Story. 2-part series Instructed by: Bill Whitley Date: Wednesday, April 3 & 17 Time: 10:30am PT / 1:30pm ET Length: 1 hour each  Course Overview Follow on Twitter | Friend on Facebook | Connect on LinkedIn | Forward to a friend  Copyright © 2013 Wells Media Group, Inc., All rights reserved. Insurance Journal / Academy of Insurance 3570 Camino del Rio N Suite 200 San Diego, CA 92108 Toll Free: (800) 897-9965 Webinar Schedule On-Demand Training Contact Us unsubscribe from this list | update subscription preferences

Weekly Reader Picks: Monday, April 1, 2013

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April 1, 2013 Top 10 for the Past Week 1. Insurance Agent Takes Stand on Gay Marriage in Supreme Court Case Mar 27, 2013 -- Today David Kosar can be considered one of the nation's most outspoken insurance agents on the issue of gay marriage. Kosar, owner of David Kosar Insurance Agency-American Family in Everett, Wash., has joined an ... Share This: 2. How Obamacare Could Affect P/C Insurance Mar 28, 2013 -- The key changes in federal health care reform remain months away but property/casualty actuaries are already trying to determine what impact they will have on their own lines of business, particularly workers' ... Share This: 3. Obamacare to Hike Some, Lower Other Individual Health Premiums: Sebelius Mar 27, 2013 -- President Barack Obama's top healthcare adviser acknowledged on Tuesday that costs could rise in the individual health insurance market, particularly for men and younger people, because of the landmark 2010 healthcare ... Share This: 4. Top 10 Hot New Markets Mar 25, 2013 -- Insurance Journal examined industries experiencing changes and expansions during the past year. Here are the top 10 market sectors that just might deliver hot opportunities for agents and brokers in the ... Share This: 5. Flood Insurance Policyholders Told to Expect Big Premium Hikes Mar 28, 2013 -- The head of the Federal Emergency Management Agency said people who buy federal flood insurance need to plan for big rate hikes. FEMA director Craig Fugate said some people now paying hundreds of dollars a year could ... Share This: 6. AIG Adopts Clawback Policy, Employee Incentive Plans Mar 28, 2013 -- American International Group, the insurer whose government bailout was marked by controversy over executive salaries, on Wednesday said its board adopted a clawback policy to recover compensation in case of mistakes or ... Share This: 7. 10 Things to Know About Home and Auto Mar 29, 2013 -- There are more than 132 million housing units in the United States, more than 80 million of which are detached, single-family homes, and roughly one-in-four of those homes were built prior to the 1970s. (U.S. Census ... Share This: 8. Florida Skydivers’ Deaths Under Investigation Mar 26, 2013 -- Two skydivers from Iceland who died during weekend jumps at a popular southwest Florida camp did not deploy their main parachutes, the co-owner of the facility said. Deputies found the bodies of a skydiving instructor ... Share This: 9. Scottsdale Insurance Agrees to Pay $1M to Fired Pennsylvania County Employees Mar 26, 2013 -- A group of northeast Pennsylvania county workers will share a $1 million settlement that will end five years of federal litigation over firings they alleged were politically motivated. The (Scranton) Tribune-Review says ... Share This: 10. Top 10 Consumer Complaint Categories Mar 29, 2013 -- The Federal Trade Commission (FTC) has released its top 10 consumer complaint categories for 2012. For the first time ever, the agency received more than two million complaints. Of the two million complaints, 18 percent ... Share This: Popular Videos Greenberg's View: Finite Reinsurance Greenberg's View: Opening Global Markets, Shaping Foreign Relations D&O Trends: Keeping Eye on Securities Litigation Subscriber Tools Send this to a friend Subscribe Unsubscribe Submit News Contact Us More Newsletters Choose Newsletters Daily Headlines Weekly Reader Picks Magazine Update Insurance Journal TV Classifieds Breaking News MyNewMarkets Daily Claims Daily Enter Your E-mail

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